Writing Great Posts
Headlines that work
- Be specific: "10 Budget Travel Tips for Europe" beats "Travel Tips"
- Use numbers: Lists and numbered headlines get more clicks
- Create curiosity: Make readers want to know more
Structure your content
- Start with an engaging introduction
- Use headings to break up text (H2, H3)
- Keep paragraphs short (2-4 sentences)
- Use bullet points for lists
- End with a conclusion or call-to-action
Engagement tips
- Ask questions to encourage comments
- Share personal stories and experiences
- Be authentic and write in your voice
Choosing Images
Hero images
- High quality and relevant to your content
- Horizontal orientation (16:9 works best)
- Eye-catching but not distracting from your headline
- Consistent style across your blog
In-content images
- Support and enhance your text
- Add value (don't just decorate)
- Include alt text for accessibility (coming soon)
- Optimize file size for faster loading
Where to find images
- Take your own photos
- Use free stock sites like Unsplash, Pexels, or Pixabay
- Create graphics with Canva or similar tools
- Always check licensing for any images you use
SEO Tips
Optimize your posts
- Include keywords naturally in your title and content
- Write compelling meta descriptions
- Use headings (H2, H3) to structure content
- Link to other relevant posts on your site
Technical SEO (handled by Xylo)
- Mobile-responsive design
- Fast page loading
- Clean URLs
- Proper HTML structure
Build authority
- Post consistently
- Cover your topics thoroughly
- Update old content to keep it fresh
- Share your posts on social media